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Marketing Technology — Lead Tracking

See who's visiting your staffing website—even when they don't fill out a form.

Get a Lead Tracking demoIs Lead Tracking right for you? →

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What's included in Lead Tracking

Go beyond traffic counts. See which companies are showing interest, what they're looking at, and when it's time for sales to pay attention.

Every Lead Tracking program includes:

  • Company identification

    see which businesses are visiting your website

    Included

  • People visitor identification

    identify individual website visitors when available

    Included

  • Page-level tracking

    see what prospects are exploring

    Included

  • Referral source tracking across SEO, PPC, social media, and other sources

    Included

  • Keyword insights

    see which search terms are driving website traffic

    Included

  • Daily sales lead spreadsheets emailed

    your team

    Included

  • Real-time notifications when targeted prospects visit your website

    Included
  • Marketing technology tools for staffing teams

Warm up your cold outreach.

Knowing that a company visited your website—and what they explored—gives your sales team more context than a name on a prospect list. Use that insight to prioritize the right accounts and make outreach more relevant.

Is Lead Tracking the right fit?

Lead Tracking is built for staffing firms that want to use website activity for smarter business development.

Lead Tracking may be a great fit if:

  • Prospective clients visit your website—but leave without converting.
  • Your sales team relies on cold outreach and needs warmer opportunities.
  • You want to know when target prospects are actively researching your firm.
  • You need visibility into the services and solutions visiting companies are exploring.
  • Your sales team needs better context to prioritize prospects and follow up strategically.

How Lead Tracking works

Install tracking, configure alerts, train sales — then act on visitor intelligence daily.

Step 1

Track Website Activity

See which companies are showing up. Lead Tracking monitors your website and identifies organizations visiting your pages.

Step 2

See What Interests Them

Go beyond knowing they visited. See which pages companies explore, how they found you, and other available activity that can help reveal what they're interested in.

Step 3

Put New Leads in Front of Sales

Keep opportunities from getting overlooked. Your team receives a daily sales lead spreadsheet, with real-time notifications when targeted prospects are actively visiting your website.

Step 4

Follow Up with Context

Give sales a better reason to start a conversation. Use company, page-view, referral, and keyword insights to better understand prospect interest and make outreach more relevant.

Swipe to see each step