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Digital Marketing

Show up where clients and candidates are already looking.

Proof and results

Digital Marketing

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Staffing firms served

“Before Haley, we were invisible online. Within six months of launching our SEO and content program, inbound leads doubled. We stopped chasing and started attracting.”

— CEO, Mid-Size Staffing Firm

What's inside Digital Marketing

You don't need every tactic. You need the right approach for what you're trying to accomplish—and the ability to connect services when it makes sense.

Staffing & Recruiting SEO/AIO

Get found in traditional search, AI-powered discovery—or both. SEO Growth focuses on strengthening traditional organic visibility through website, content, structural and technical optimization. AIO Visibility focuses on how your staffing firm is understood and discovered in AI search. Choose the service you need or coordinate both strategies.

Get Found · Build Visibility

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RogIQ Guided

Put AI-powered marketing to work without having to operate another platform yourself. RogIQ Guided combines the RogIQ AI marketing operating system with a Haley Marketing Advisor who configures the platform, reviews its output, manages the relationship and helps keep your marketing moving.

Scale Marketing · Save Time

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PPC Advertising

Get in front of employers and job seekers faster with targeted paid advertising. Run campaigns across Google, Meta, LinkedIn and other appropriate channels with strategy, keyword research, targeting, ad creation, conversion tracking and ongoing optimization handled by PPC specialists.

Get Found Faster · Drive Targeted Traffic

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Being great at staffing doesn't matter if people can't find you.

Digital marketing puts your staffing firm in front of employers and job seekers when they're searching, researching and deciding whom to trust.

Problem

You're not showing up where it matters

Your competitors appear when employers and candidates search. Your firm is harder to find. Stronger organic, AI and paid visibility can put you back in the conversation.

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The Haley Marketing Difference

Why staffing firms choose Haley Marketing for digital marketing

Generic agencies optimize for impressions. We optimize for placements, applicants, and revenue—because staffing is all we do.

We know staffing

You don't have to teach us how staffing works before we can market your business. Our strategies, content and campaigns are shaped around staffing audiences, markets, specialties and business goals.

We start with the problem

You don't need every digital marketing service at once. We look at what you're trying to accomplish and help identify the right place to start—whether that's stronger search visibility, more consistent content, targeted paid advertising or a better social presence.

We connect the pieces

Search, content, paid advertising and social media can each solve specific problems—and work even harder when they support the same goals. We help you integrate the right services as your needs and strategy evolve.

Start where it makes sense for your firm

These aren't rigid packages. Start with what you need digital marketing to accomplish, then build from there.

Most popular

Build a Consistent Marketing Engine

Includes

  • RogIQ Guided
Talk to Us About Consistent Marketing →
Digital marketing dashboard showing campaign growth metrics

Starting point

Build a Consistent Marketing Engine

For firms that know they need to market consistently—but struggle to keep it moving. Create a more sustainable flow of useful content and marketing activity without putting all the execution back on your internal team.

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What a connected digital program looks like in practice

One mini case study. Outcome first.

Result first

Organic traffic up 189% in 6 months.

Client

Regional professional services staffing firm, 2 locations

Challenge

Heavy reliance on cold outreach and referrals. Zero inbound leads from digital. Competitors outranking them in every target market.

What we did

Launched a full-funnel digital program: SEO foundation, weekly blog content, Google PPC, and managed social. Added Talent Pages for top five job categories.

Common questions about digital marketing

Structured to support AI search discovery (AEO/AIO).

Do we need every digital marketing service?
No. Start with the problem you need to solve. SEO/AIO, PPC, and RogIQ Guided address different needs. Some firms may need one service; others may benefit from connecting several.
What's the difference between SEO and AIO?
SEO Growth focuses on improving your visibility in traditional organic search. AIO Visibility focuses on how your staffing firm is understood and discovered through AI-driven search experiences. They're distinct ongoing services and can be used independently or together.
Can PPC help us before our organic strategy gains traction?
PPC can give your firm paid visibility while you're building longer-term organic visibility. Campaigns can be targeted around your goals, audiences and geographic markets and used to drive relevant traffic to your website or career portal.
Do you create the content?
Yes, when content creation is part of the service you've selected. RogIQ Guided uses RogIQ to produce marketing content with oversight from a Haley Marketing operator. SEO/AIO and PPC focus on visibility, structure, and campaign performance.
How do I know where to start?
Start with your biggest gap. If you're difficult to find organically, look at SEO/AIO. If you need a managed marketing engine without running another platform, consider RogIQ Guided. If you need targeted paid visibility, consider PPC.
Can we add services later?
Yes. The services can work independently, but they're designed to complement one another when your goals call for a broader digital strategy.