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Marketing Technology for Staffing Firms

Your staffing website is only as powerful as the marketing technology behind it.

Proof and results

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Staffing firms using Haley technology

“Adding the career portal and chatbot to our existing site was like turning on a light switch. We went from manually managing every inquiry to having a system that captures and responds to candidates around the clock.”

— Operations Manager, Regional Staffing Firm

Start with the problem you're trying to solve

You don't need more technology for technology's sake. You need tools that solve real recruiting, sales and marketing problems—and work with the systems and processes your team already relies on.

Candidates visit our site but don't apply

Problem: Candidates have trouble finding relevant jobs or your application experience creates unnecessary friction.

Solution: Career Portal Software + AI Chatbot

→ Explore Career Portal→ Explore AI Chatbot

We're not generating enough new client leads

Problem: Your team doesn't have the bandwidth to publish the content, SEO and social marketing that keeps prospective clients finding your firm—and when they do find you, that interest never reaches sales.

Solution: RogIQ Platform + Lead Tracking

→ Explore RogIQ→ Explore Lead Tracking

We have great candidates but can't get them in front of clients

Problem: Placeable candidates sit in your ATS while recruiters struggle to market them consistently.

Solution: Talent Showcase Software

→ Explore Talent Showcase

We don't know which prospects are ready to talk

Problem: Prospective clients are researching your firm, but sales can't tell which companies are showing the strongest interest—or what they care about.

Solution: Lead Tracking

→ Explore Lead Tracking

The Haley Marketing Technology Suite

Five staffing-specific tools. Each solves a different problem—and the right combination can help your team get more from your website, talent, traffic and marketing.

Career Portal Software

Turn more job seekers into applicants with better job search, apply, distribution and engagement tools. Connect with 40+ staffing ATS platforms, automatically distribute jobs to 20+ job aggregators, improve mobile search and application, and get better insight into recruiting performance.

Recruit Faster · Platform & Tech

Learn More →

Talent Showcase Software

Turn great candidates into sales opportunities. Create searchable, client-ready candidate profiles and promote your most placeable talent through your website, email and social media—making skill marketing easier to execute consistently.

Sell More · Platform & Tech

Learn More →

AI Chatbot

Turn your staffing website into a 24/7 recruiting and sales assistant. Help candidates and employers get answers, find information, explore jobs and take the next step through natural AI-powered conversations—with multilingual support and live-agent handoff when your team is available.

Engage 24/7 · Platform & Tech

Learn More →

Lead Tracking

See who's visiting your staffing website—even when they don't fill out a form. Identify companies showing interest, see what they're exploring, track referral sources and give sales better context for prioritizing prospects and following up.

Sell More · Platform & Tech

Learn More →

RogIQ Platform

Scale your staffing marketing with an AI-powered marketing operating system. Bring brand intelligence, marketing strategy, blog, social and SEO content, optimization and performance insights into one platform your team can operate in-house.

Market Smarter · Platform & Tech

Learn More →

One stack. More of the client and candidate journey covered.

Each tool has a specific job. Connect the right ones and your website can do more to attract candidates, surface opportunities, support sales and extend your marketing.

The right tools can work together, but you don't need the entire stack to get started. Begin with the problem you need to solve and add technology when it supports a clear business need.

Why staffing firms choose Haley's technology

Built for staffing—not adapted from general tools

Career Portal integrates with staffing ATS platforms. Talent Showcase is built around skill marketing. Lead Tracking turns staffing website activity into sales intelligence. RogIQ's AI marketing assistant builds strategy in minutes and generates targeted, persona-driven content—at scale—for the employers and job seekers you need to reach. Our technology starts with the way staffing firms actually sell, recruit and market.

Connected to the systems you already use

Our tools are designed to work with your staffing website, ATS and broader marketing technology where applicable. Career Portal alone supports integrations with 40+ staffing ATS platforms.

Supported by people who understand staffing

Technology works better when the people behind it understand what you're trying to accomplish. Haley Marketing combines staffing-specific technology with a team that understands staffing marketing, recruiting and sales.

What the right tech stack looks like in practice

Result first

Application completion rate increased 67%.

Client

Multi-location light industrial staffing firm

Challenge

High website traffic but very low application volume. Sales team had no visibility into which companies were researching them. Recruiters spending significant time on initial candidate screening calls.

What we did

Added Career Portal Software with Quick Apply to reduce application friction. Deployed AI Chatbot for 24/7 candidate pre-screening and scheduling. Activated IP Lead Tracking to give the sales team daily warm prospect alerts.

Common questions

Structured to support AI search discovery (AEO/AIO).

Do I need a Haley Marketing website to use these tools?
Not every Marketing Technology product requires a new Haley website. The specific setup and integration requirements depend on the tool and your existing website, ATS and technology. We'll review your current setup before recommending an approach.
Which tool should I start with?
Start with the problem creating the most friction. If candidates struggle to find and apply to jobs, look at Career Portal. If great candidates aren't being marketed consistently, consider Talent Showcase. If website visitors need faster answers, consider AI Chatbot. If sales needs more visibility into website activity, look at Lead Tracking. If you want your team to use AI to plan, create, improve and scale marketing in-house, consider RogIQ.
How long does it take to add a tool to our website?
Implementation depends on the product, your existing website and the systems that need to connect. We'll review your setup and define the implementation requirements for the specific technology you're considering.
What ATS platforms do you integrate with?
Career Portal Software integrates with 40+ staffing ATS platforms, including all the major players you'd expect. Integration requirements vary by product, so we'll confirm compatibility with your specific systems before implementation.
What can the AI Chatbot do?
The AI Chatbot learns from your website and additional business content you provide. It can answer candidate and employer questions, understand conversational intent and follow-up questions, support multiple languages, guide visitors toward relevant information and jobs, and hand conversations to a live agent when your team is available. When integrated with Haley's Career Portal, it can also help candidates discover relevant opportunities.
How does Lead Tracking work?
Lead Tracking identifies companies (and even individuals) visiting your website and provides insight into what they're exploring. Your team can see page activity, referral sources, keyword information and other available visitor data, receive daily sales lead spreadsheets, and get real-time notifications when targeted prospects visit.