Skip to content

Branded Content — Custom Integrated Direct Marketing

When off-the-shelf campaigns aren't enough.

Discuss a Custom ProgramSee integrated campaign examples →

“We needed something beyond a standard mailer for a new vertical launch. Haley built a six-month integrated program — mail, email, and landing pages — and we landed three anchor clients.”

VP Marketing

National Staffing Firm

Explore all branded content services

What's included in Custom Integrated Direct Marketing

Strategy through execution – a bespoke, multi-channel campaign gives your sales team a smarter way to reach and follow up with high-value prospects.

Every custom program includes:

  • Campaign concept built around your goals and target audience

    Included

  • Multi-step outreach using direct mail, email, LinkedIn and sales calls

    Included

  • Custom messaging and creative for your campaign

    Included

  • Landing pages and tracking for digital components

    Included

  • Structured implementation and sales follow-up process

    Included

  • Sales call scripts aligned with campaign messaging

    Included

  • Campaign reporting and optimization throughout

    Included
  • Branded magazines and content for staffing firms

Your campaign is designed around your staffing firm, your prospects and the value you bring to the table—not a one-size-fits-all sales pitch.

Is Custom Integrated Direct Marketing the right fit?

For staffing firms that want to focus their sales efforts on a clean, targeted list of high-value growth segments: new verticals, geographic expansion, enterprise account pursuit and more.

Custom Integrated Direct Marketing is a great fit if:

  • You have defined growth initiatives that require a tailored, multi-channel approach
  • Cold calling and standard outreach aren't getting enough attention
  • You need to integrate marketing with your sales team's efforts
  • You have a targeted prospect list—or are ready to build one
  • Standard HaleyMail or Door Openers don't match your target audience

How custom programs work

Discovery drives your plan – then we build, launch, and optimize across every channel.

Step 1

Choose Your Prospects

Identify a clean, targeted list of the companies and decision-makers your sales team wants to reach the most.

Step 2

Build the Campaign

We develop a custom concept and planned campaign sequence which may include direct mail, email, LinkedIn messaging, sales calls and a landing page.

Step 3

Launch & Follow Up

Use multiple channels to capture attention, create interest and give salespeople a structured process for follow-up.

Step 4

Nurture Relationships

Continue adding value after the initial campaign so your firm stays top-of-mind with priority prospects.

Swipe to see each step